• Cheryl Hill

Celebrate with Foodinate

It was such a pleasure to work alongside Foodinate to celebrate their 4th year, over 150,000 meals supporting people who experience food poverty and introduce their new concept to support people even more. We Are Chill helped Foodinate to strategise the event from start to finish and took care of all the logistics on the day. This included managing all of the event logistics, design and delivery. We also managed the guest list and attendee engagement.

Something we strive to support all clients with is digital noise to match the energy of attendees at the event. For Foodinate this included adding the #CelebrateFoodinate to event collateral and including a twitter wall the audience could engage with on the night. It's a great way to see the reach of your messaging, for Celebrate Foodinate we generated 160k Unique Reach with a Total Rach of 282k.

Another important call to action on the evening including introducing the "Progress to Work" scheme that Foodinate is launching. To gauge interest from the attendees we included "Pledge Cards" that attendees could fill out and place on a "Pledge Wall". A great interactive way to help with post-event follow up.

The event was also covered by Manchester Confidential. Special thanks to STERLING EVENT GROUP LIMITED, Hotel Football, ASAP Digital Limited and The New World Trading Company for all of their support in making it happen. Also to Danny from Invisible Cities Manchester who performed and Ryan Giggs for speaking about the importance of supporting local causes. Finally, and easily my favourite contribution was the art work done by Mustard Tree for a mini exhibition entitled “More of Me”. This is a cause close to my heart. I’ve experienced poverty and not being able to afford to eat and sleeping on the floors of generous friends homes in between flats because of bad landlords. I can’t wait to see what Caroline achieves next.

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